Is Black Friday or Cyber Monday Better for Business?

black-friday-shopping

As soon as Thanksgiving is over in the U.S., there’s a long weekend which proves to be the most important four-day stretch for the retail year. Black Friday is followed up by Cyber Monday, two days of heavy sales which herald the beginning of Christmas shopping. But which is better for your business if you can only focus your marketing efforts on one? Let’s take a look. Continue reading “Is Black Friday or Cyber Monday Better for Business?”